LW Communications

Concert/Tour Publicity

Write/edit press releases
Distribute press releases to print media, television, radio and online media in city/catchment area of concert.
Provide CDs, MP3s, DVDs and other promotional material to print media, television, radio and on-line media in city and catchment area of concert.
Secure listings and announcements in local radio/television/print media
Coordinate interviews, radio/television appearances, animate reviews, feature articles, photo publication, airing of pre-recorded video clips/DVD (if available)
Organize ticket giveaways re radio promotion (subject to approval by artist and venue).
Organize full radio campaigns; write scripts for radio ads
Consult with artist on poster design
Consult with artist on design of other promotional materials (e.g., postcards, flyers, etc.) - event/tour-specific and generic
Coordinate the distribution of posters and other promotional materials
Coordinate promotional postcards/inserts in local media publications (paid advertising)
Coordinate design and placement of newspaper advertising
Provide weekly summary reports

make advance contact with public, campus, commercial, community, internet and satellite radio alerting them to upcoming CD
Prepare and forward mailing
Follow-up to ensure receipt of CDs
Promote CDs to radio show hosts/music directors
Identify program themes - highlight artist’s songs which correspond to themes/genres
Track airplay
Arrange interviews
Provide bi-weekly/monthly summary reports

Promote artist/CD to genre specific / music trade magazines, dailies, weeklies, quarterlies, bulletins, monthlies, campus media
Work to animate artist features (articles, highlights, photo publication)
Work to secure CD reviews
Update press kit with new media coverage
Provide monthly summary reports

Promote to music internet lists and newsgroups (e.g., MaplePost, JazzTalk, Maple Blues, Canadian Blues, rec.music.folk, rec.music.celtic, alt.music.bluegrass, worldmusica, etc.).
Promote to internet radio stations
Promote to web-based music media outlets (Indie-Music.ca, Allmusic.com, House of Gigs, Indie-Music.com, Link Magazine for Musicians, Musician's Atlas Ultimate Musician, Folk Web, LiveMusicReport, etc.).
Write and send press releases to online editions of music print publications (e.g., Penguin Eggs, Canadian Musician, Sing Out, Acoustic Guitar, fRoots, Performing Songwriter, Billboard, Dirty Linen, Canadian Songwriter, Acoustic Muse, Mapleblues, etc.)
Provide concert listings to on-line editions of news/entertainment and local media.
Post itineraries to on-line concert calendars (e.g., musi-cal, dirty linen, pollstar, radio and newspaper websites in locations where artist is appearing).
Develop electronic press kits - downloadable biography, press clips, artist photos, sample audio, video, posters, template press release
Provide bi-weekly summary reports